I would never think that guest posting can be such a “big deal”, but surprisingly it is. It is really impressive, been consider an important part of an influencer marketing strategy, either you allow guest posting on your website or start looking and approaching those blogs that accept it.
Before you make the move, ask yourself what’s the purpose of doing that, set up your guest posting goals, because knowing your goals, basically, you have your first move done, either you want exposure, that can lead more traffic to your website or you just want to build backlinks to you.
What is guest posting, anyway?
Guest posting simply means writing articles for other websites. I know that it doesn’t sound like a “win-win” situation, but it is.
How so? From your point of view, you can reach a new audience who’ve never heard of you, and from the publication’s point of view, they get the chance to have new content on their blog that shares assorted insights.
I’m calling this “win-win” situation “Thinking outside the box”.
Do some research before guest posting
Keep in mind, first, that ain’t nobody got the time to verify, every single post word by word, any piece of content, so if you are interested in guest posting, my advice for you:
Do your best, by creating amazing content, that the editors can’t refuse it.
To guest posting, you need to find those blogs, who are offering this option, but before you search them, let’s have a look at some things to consider:
Ask yourself why editors want you to submit a post
Well, the main reason is for your fresh ideas, and for the fact that you can really bring a new and unique perspective.
“56% of editors said that they found irrelevant content from guest posting.”
The editor is not your servant
Rather than asking or waiting for editors to clean up your untidy content, submit a post that’s already with final touches, professionally edited.
“71% of editors said that editing the received content can lead to a delay in publishing.”
Read the guidelines
The last thing you need to do, before submitting a post, is to read editors’ guidelines and follow them wisely.
Advantages of guest posting
As I said early, guest posting is a “win-win” situation. Let’s see some of the advantages of guest posting:
- Establish authority
By promoting excellently written and authoritative blog posts, a website reaches to establish itself as an authority on the subject, and you, the guest blogger, can benefit from posting on those sites, establishing your authority as a quality writer.
- Boost link juice
One of the many criteria for search engines is the quality of links that point towards a website. So the more links you have that point towards your site, the higher the level of ranking via quality backlinks will be.
Guest posting is a great way of building your own name brand. I can assure you that if you share your ideas with readers who are interested in what you have to offer, it will be just a matter of time and your brand name will stand up in front of others.
Creating a guest post account gives you the ability to add a backlink to your website and social profiles as well. To access your profile to add your links simply go here: Your WordPress profile.
Guest post guidelines
Guest post guidelines are the first line of defense against inappropriate, irrelevant and poorly written content.
Here are our guidelines:
- Exclusive original content
Your post must be original and not previously published anywhere else, including your blog/site. (We will verify it);
- No commercial allow
Posts should not include any kind of affiliate program/product.
- Facts, examples, tips
Because we desire to provide our readers with precious information that they can implement in their business/website, please don’t submit generic posts, the kind of posts that can be found everywhere else across the web, instead give facts, examples, maybe tips&tricks.
Unique, fresh, authentic and relevant to our readers, that the kind of content we are looking for.
- Post length
Posts should be between 500-1500 words.
Posts must be in good English, readable, no misspellings or whatsoever.
Your post should include images, so please attach some images to your posts (including image credits, if necessary).
- Your presence
If you have an outstanding post, your audience will make “noise”, so please respond to comments to your published post.
Come and join our community, we have “resources” :D.
Why wouldn’t you share it with your friends?
Because “We must learn to live together as brothers or we will perish together as fools” as Martin Luther King said.
Thanks to Freepik.com for the image(s) used in the article.